It Talks about five different ways that individuals use media to gratify themselves. The five ways are Cognitive Needs
Affective Needs
Personal Integrative Needs
Social Integrative Needs
Tension Free Needs
When I think of gratification theory my first thoughts is that this theory is very agency based and that it acknowledges the different emotional needs that media can fill for the individual.For me in my life I feel like my emotional needs have touched all of these categories and fluctuates depending on my state of my mind; but there are certain ways I gratify myself daily. Daily I watch ted talks on you tube or read material that facilitates my cognitive needs. I also listen to music when I am stress so that plays into my tension free needs so that I can escape from my anxiety and the pressures of daily life. When I use Affective Needs is when I need to lift my mood so I will listen to uplifting music or if I need an emotional release like after a bad break up I will watch a sad movie and cry for an hour.
For my personal Integrative Needs this is the one I do not feel like I use as much but I maybe fulfilling this subconsciously. I don't feel like I measure my status off of what the media perpetuates on TV shows or in movies. When I interact on social media or try to connect with others online this is when I am gratifying my Social Integrative needs. My lifestyle is ever changing and the way I use media reflects what I need and how I fill the void.
For my personal Integrative Needs this is the one I do not feel like I use as much but I maybe fulfilling this subconsciously. I don't feel like I measure my status off of what the media perpetuates on TV shows or in movies. When I interact on social media or try to connect with others online this is when I am gratifying my Social Integrative needs. My lifestyle is ever changing and the way I use media reflects what I need and how I fill the void.
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