A week ago I was watching Charlie and the Chocolate Factory the one produced by Tim Burten with my little twelve year old cousin something that he pointed out was that in one of the scenes where there was a giant Wonka bar there was a Disney logo on the candy bar.  I did not realize the product placement as well as my little cousin which made me realize that my media awareness is not on the same level as my little cousins. For me if my cousin did not say anything about a the Disney logo I would not have picked up on the product placement. The world is changing constantly and it is giving new skills to younger children due to the technological advances.